Pharmacy Marketing
- Institutional context of the Pharmacy: context changes, relationship between Pharmacy and other health care entities and professionals, services to “customers”.
- Fundamentals of Healthcare Management and Financial Management of Pharmacies: organizational, management and operating features; management of pharmaceutical inventory and other resources.
- Marketing for Pharmacy (Pharmaceutical Marketing): Introduction, Marketing Process: analytical-cognitive phase, strategic-decision making phase, marketing/retailing mix, new trends of the marketing for Pharmacy.
- Quality of service and communication: pivotal role of the "customer", quality of services, listening tools for the "customer" service and communication, role and means of communication, communication principles, pharmacy image strategy, service and communication for pharmacy.